In the heart of a town synonymous with entertainment, art, culture, and tradition. It’s no surprise to find The Historic Serf Theatre Hall is making a huge impact. The magnificently restored New Mexico Landmark is conveniently located on the Santa Fe Trail National Scenic Byway in the small, vibrant city of Las Vegas, New Mexico.


1. Catering

The Kitchen at the Historic Serf Theatre Hall aims to please — professional, efficient, fun and most importantly, delicious.

Planning an event doesn’t need to be time-consuming or difficult. When you enlist the services of the kitchen at the Historic Serf Theatre Hall, the planning process becomes effortless and enjoyable! With delicious food and exceptional service, you can’t go wrong with the Historic Serf Theatre Hall for your next event or meeting. Our team loves what we do and we do it well. Ready to get started? Call or email us today.

2. Event Planner

Enjoy your special day without worry.

Enjoy your special day knowing that even the smallest details are in great hands. We offer an array of event packages designed to make planning the way it should be – enjoyable and simple. The spectacular renovations to the ballroom and mezzanine provide an absolutely perfect backdrop for this once-in-a-lifetime day. Our skilled event planner will help you fulfill your dreams. Call or email our event professional today to request more information.

3. Plenty of Parking

There is a popular open surface parking lot located immediately across the street from the venue.

4. Recently Restored & Renovated

The stakes are always high for a historic property with sentimental value, and the Serf Theatre was no different. Originally opened in 1937 by the Maloof Brothers and operated by Fox Intermountain Theatres, the historic venue was given a severe face-lift while maintaining many of the historic qualities that make it one of the most beautiful venues in the Southwest.

5. Over 3,685 Sq. Ft. Of Available Space

The Historic Serf Theatre Hall re-opened it’s doors in August 2014 and quickly emerged to become the premiere special events & live music venue in Northern New Mexico.

6. Advertise in Lights

Display text on the iconic marquee positioned in the most prominent focal point of the Historic Serf Theatre Hall entrance.

7. A Historic New Mexico Landmark

Treasure on the Trail

The Historic Serf Theatre Hall is located beneath the gentle shadows of the Sangre de Christo mountains, in the small, vibrant city of Las Vegas, New Mexico. The beautiful building is featured as a historic landmark by the New Mexico Santa Fe Trail National Scenic Byway. Conveniently located near the I25. the Historic Serf Theatre is a must see for any traveler looking to view a New Mexico landmark rich in tradition.

8. Bartender Services

Our VIP private event spaces offer a variety of options for business meetings, game watching or cocktail parties. Hosting your event in this exclusive area will offer your guests a VIP experience while enjoying the excitement the Historic Serf Theatre Hall has to offer. For more information, please call or email our event planner today.

9. DJ Services

Having a good time is serious business! At the Serf Theatre we are experts at transforming your event into a real happening, unique and memorable experience you and your guests will value and thoroughly enjoy. Our skilled production team understands your requirements and expectations, and we set high standards for exceeding them in every way. The show must go on, without a hitch, and you can trust our team to fully produce a polished, professional, and unforgettable experience.

10. Locally Ran & Operated

Purchased by the Romero/Moore family in 2012. They began the delicate process of renovation while keeping much of the original building as possible.